A practical checklist for a clearer professional profile.

• Headline communicates directionYour professional direction and truthful differentiators. No unsupported superlatives.
• About section explains your professional storyThe work you do or are targeting, the evidence behind your strengths, and what you want to explore.
• Experience bullets show actions and evidenceScope, actions, tools, outcomes where known, and collaboration.
• Featured contains relevant workProjects, writing, portfolio work or presentations you have permission to share.
• Skills are accurateRelevant to your target, and skills you can discuss. Recommendations are genuine.
• Dates and titles match your resumeNo exaggerated credentials, and nothing that contradicts your resume.

Start here: Headline communicates direction. Revise this section before trying to optimise everything at once.